Why is marketing important?

Marketing plays a pivotal role in the success of independent insurance agencies. It goes beyond mere promotion; effective marketing strategies enable agencies to establish their brand, reach target audiences, and ultimately drive growth.

What is your agency’s brand? 

Why are you different than any other method of providing insurance to your community? 

How many new customers approach your agency because they saw a social media post or saw your ad? 

How many existing customers commented that they liked something they saw about your agency? 

Are things happening in the industry, your agency or your community that your insured’s should know?

How you market yourself is as important as properly placing a risk.  Do you feel comfortable that your community knows who and what your agency stands for?  Your membership in IIASD means you have resources available that can help start, enhance or grow your marketing success stories.  Reach out to us if you would like to talk about your marketing.  Our office phone is 605.224.6234 or email Blake at bseveryn@iiasd.org.  Our national association has tools like automated social media posts, track your website metrics, $1,000 marketing matches and more!   

Investing in marketing is not just an option; it is a necessity for survival and success in the ever-evolving insurance landscape.